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Examines the need for marketers of service innovations to be aware of barriers to trial and adoption. Considers the example of the introduction of interactive home video ordering services in the USA which failed in part due to inaccurate market segmentation and targeting. Introduces empirical evidence, based on Roger′s model of diffusion, that early trier segments exist for innovative services. States that the study′s findings are of relevance to other services such as cellular telephone systems and electronic funds transfer systems. Concludes that early trier segments should be targeted during initial marketing carried out by service providers, who will have studied potential markets and identified requirements of different segments.

To provide an overview of the learning from four practical programmes that explore different aspects of patient participation in healthcare provision.

To describe the origin and rationale for each project or programme, and to summarise the learning from it.

At a variety of levels, involving patients in the design of care services can provide new insights, and leads to more patient‐focused and locally appropriate solutions. Engaging patients appropriately is not a trivial exercise, and those that are engaged need appropriate support, but the resulting solution is often more widely applicable than is first anticipated and can be cost‐neutral.

The active participation of patients in the design and provision of care is a widely voiced public and professional aspiration, but is genuinely realised only rarely. The paper describes the principles, benefits and learning common to four practical expressions of that aspiration.

Turkey is currently a candidate for accession to the European Union (EU), and one of the pre‐conditions is to address corruption. Turkey is also a member of the Council of Europe and subject to the GRECO peer‐review process on corruption. Various quantitative and quantitative surveys rank Turkey as having a continuing corruption problem, while the 2006 GRECO report warned of a lack of progress and proposed major institutional and other reforms. Turkey's political and administrative development, however, may require the EU to understand that addressing corruption in such a context may require different answers from those normally elicited to the usual questions about what is to be done.

The paper synthesizes publicly available information on Turkey's readiness to join the EU, on the basis of its capacity to address corruption.

Turkey's political and administrative development may require the EU to understand that addressing corruption in such a context may require novel answers.

The paper provides a new analysis of the situation in Turkey and has value for researchers, practitioners, and policy makers.

If Michael Dell, Bill Gates, and Jack Welch succeeded without MBAs, why would anyone need that piece of paper?

Purpose – Uses Kenneth Boulding's concept of “serial reciprocity” in conjunction with information about the evolution of emotions and social exchange processes to identify possible mechanisms that can help explain the rise of early Christianity.

Design/methodology/approach – Using the concept of serial reciprocity as a central organizing principle, a theoretical account is developed that integrates ideas from evolutionary sociology, the sociology of emotions, and exchange theory in order to extend Rodney Stark's analysis of social forces responsible for the success of early Christianity as a social movement.

Findings – Patterns of serial reciprocity may develop when evolved emotions such as gratitude, sympathy, and empathy are activated by recipients of altruism who, in turn, become motivated to repay their benefactor by transmitting a benefit to a third-party recipient. Historical evidence reviewed by Stark is consistent with the claim that serial reciprocity may have conferred benefits to victims suffering from plagues that swept the Roman Empire during the early history of Christianity. Similar processes may be operating today in regions of the world in which aid workers provide assistance to victims of natural and man-made disasters.

Originality/value – This analysis demonstrates the value of integrating conventional sociological analysis and evolutionary theory to gain new explanatory insights about social processes such as serial reciprocity that have received relatively little prior attention by sociological researchers.

The purpose of this chapter is to shed light on humanistic knowledge traditions and highlight their value in informing educational administration and leadership curricula designed for graduate students. We argue that, despite their distinctive features, humanist traditions such as the Confucian, Buddhist, Islamic and European share many core values and practices that should be incorporated into the educational administration and leadership curricula. However, these traditions tend to be overlooked or marginalised by curriculum designers. We argue that incorporating these traditions into educational administration and leadership curricula can contribute to greater internationalisation and achieve a greater diversity. The chapter starts with an exploration of the origins, nature and definitions of humanism. The following parts discuss Confucian, Buddhist, Islamic and European humanist traditions and examine how they can contribute to shaping educational administration and leadership curricula.

Advertisers have been criticized for underrepresenting the elderly in print ads and television commercials. What critics often overlook, however, are audience and product considerations along with the effectiveness of older spokespersons in influencing intent to purchase among elderly and younger consumers. This article examines what is currently known about the use of older persons in advertising and extends these findings by reporting the views of advertising agency executives on this topic. From the results of these studies, an audience‐product matrix with examples is provided to help put the advertiser's position into perspective. According to the literature reviewed and the perceptions of advertising agency executives, the use of elderly spokespersons tends to work best when the product or service can be targeted to elderly consumers and the products or services themselves are elderly‐oriented. There is some evidence to suggest that elderly persons are used in advertisements not because advertisers want to represent the elderly, but rather when these spokespersons can sell the product.

In this article, the authors analyse the impact of the 2020 lockdown and the subsequent measures to contain the spread of COVID-19 in Italy in the hospitality industry by looking at the social demands brought forward by the restaurant sector.

To analyse social demands, the authors choose Twitter as an observation point using two hashtags as keywords to scratch the data: #iononriapro and #ioapro, which correspond to two different instances conveyed by the same subject: the restaurant sector. The instances linked to the hashtags produced different levels of engagement and penetration within the social structure and digital platform. To analyse the first block of data linked to the first hashtag-flag #iononriapro, the authors used content analysis. To analyse the second and third block of data linked to the hashtag-flag #ioapro, the authors used an automatic procedure, emotional text mining.

The analysis procedures allow us to reconstruct the positioning of the topics of closures and reopenings due to lockdown in this sector and to identify two explanatory dimensions: structural and affective, which explain the tension that has emerged between the State and the restaurant sector around COVID-related closures.

The study's findings not only contribute to the current understandings of the birth, transformation and penetration of social issues by the restaurant sector over the specific period linked to the COVID-19 pandemic and the measures imposed for its containment but are also valuable to analyse the dynamics through which Twitter hashtags and the social issues they represent find strength or lose interest in the public.

The study of “wisdom” is a subject normally outside the traditional bounds of management studies. Recent financial scandals and management blunders suggest that the time is ripe to introduce, via management development programs, an introductory study into the nature of “wisdom”, and followed by further study into the nature of “managerial wisdom”. Decisions are being made by people practising management which demonstrate that they do not know how to exercise good judgement, nor do they demonstrate that they have an understanding of what it means to be “wise”. This paper looks at the way philosophers have addressed the topic of wisdom from Greco‐Roman times. It includes references to wisdom in history and literature. The paper summarises some of the ideas and developments of more recent research published in psychology journals. It is an extension of ideas expressed in an earlier paper published in this journal viz. “Philosophy in management: a new trend in management development”. Both these papers suggest that management development studies should include areas of study more akin to the great classical tradition, where education is aimed at developing the “whole person”. An introductory study of “philosophy in management”, and “wisdom” in particular, are seen as two ways of expanding the present offerings in management studies